Series Q&A – Steffen Jahn

What is the biggest problem you had to solve for a shoot?

 

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While on a campaign to introduce the BMW 1 series limousine in China, the client insisted on a daylight shot.

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Problem was that the agency, Serviceplan Group, only wanted night shots.  Even long meetings, into early morning hours, could not solve this issue.

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Since the problem seemed like it wouldn’t resolve, we, my team and I, created a lighting solution that offered a flexible result.

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We were able to create both looks in post-production.

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And after the 2 week shoot in Beijing, the client was finally convinced that the night shots look far more dramatic and intense.

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Challenge met, crisis averted, problem solved!