Series Interview: Holger Wild



How many years have you been in the business?

Since 1994

Are you self-taught or photography school taught?

Study of Photography in Kiel, Muthesiusschule, Germany

When did you take your first photograph?

Age of 12

What led you to photography?

In 1984, while I was in school, is when I first got interested in photography.  At first, I was a hobbyist.  After serving in the Military I decided that my profession had to be something that I really liked doing.  So, I did.


What professional goals do you still have for yourself?

I like to always try for something different, other approaches to express my creativity.

What is your greatest professional achievement?

When clients call me directly and are thankful.



Who do you admire from your profession, past or present, and why?

Steven Shore, Irving Penn, Paolo Roversi. These photographers are pushing for another level of communication in their pictures.

Who is/was your greatest mentor?

My father: “ You can only do really good what you really love to!”


What’s missing from your career that you could add to make it complete?

More exhibitions for my art projects (and making a living from it!)  Regarding professional projects, it makes no difference if it’s a big job or a small one.  The result is what is important to me, and this is always my intention.

What part of your work do you find most demanding?

Short booking dates. Feeding online channels.


What is your creative philosophy?

You can do a great shot everywhere! On the worst location and in the worst light.

Could you describe how you create your images?  What do you look for?

In my personal projects I am looking for seemingly ordinary situations which have an extra meaning, something unique, which results in a further level of sense to the viewer.   Professionally I prep for all circumstances in pre-production so that on set I’m prepared.  I keep these “tools” in the background, until I really need them, so I’m not overloaded with gear and equipment crowding the set.  Sometimes the shots with less technical support are the more authentic ones.


How do you work best – in teams, with assistants, on location, in studio, etc…?

Professional jobs I love to do with a professional team. The size of the team is just depending on the job. Personal shoots I like to do just with the subject and myself.

What is your work philosophy?

Concentrate on the essence of what the idea of the shot is and offer alternative solutions if possible.


What’s your advice for photographers just starting out?

Don’t look at what others do too much and what is selling.  Reflect your own work and talk with other creatives about it.  Be self-critical, and start over and over and over…

How do you market yourself?

Agents, Instagram, website, online spreads.

What inspires you?

Music, heat, weather, my subject in the situation.

Photography: Holger Wild – Postproduction: Wagnerchic Postproduction & Retouching –

Photography: Holger Wild –
Postproduction: Wagnerchic Postproduction & Retouching –

Where do you seek inspiration?

Intense people, intense landscapes, intense situations.

What is your life’s purpose or mission?  How do you stay faithful to that?

Always start over.


What are you passionate about, gets your blood pumping, or gives you joy?

Building and riding motorcycles.

How do you approach your down time?

My family.