Steffen Jahn was comissioned by Renault to shoot the campaign and brochure images for the launch of their two new luxury lines: The Renault Clio Iinitiale Paris and the Renault JCB Initiale Paris. Renault’s first first luxury lines feature premium and personalized interiors, features and styling. Shot on location in Paris over 14 days, the aim was to create an atmosphere of luxury by shooting the modern French car in historic Paris locations. The images highlight the interior and exterior detailing and luxury lifestyle.
Client // Renault
Agency // Publicis
Campaigns // Advertising launch campaigns and brochures
Models // Renault Clio IP and Renault JCB IP
Location // Paris, France