NEWS: Steffen Jahn

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LAMBORGHINI CENTANARIO ROADSTER OPEN AIR ELEGANCE, ENGINEERING BRILLIANCE

Steffen Jahn recently photographed the Lamborghini Centenario Roadster in Paris – for the Audi Annual Report 2016.  Audi entitled the project CARBON COUTURE, the images were captured by Jahn during fashion week. “Finally back in Paris the mecca of fashion.  THe fashion sense of the Parisians is omnipresent – tres chic.  “Whether timelessly elegant or with breaches of style, residents of the fashion capital have a particularly good feel for the latest trends.”  Text written by Claudia Rülke.

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The Centenario is a performance driven model, open-top, built on a carbon fiber frame and body.  Known for experimenting with new cutting edge colors, what immediately strikes your eye is the new shade of silver: Argento Centenario, fashioned exclusively for the Centenario Roadster. LC05

To achieve this signature shimmering matte finish, designers applied a high-tech process dissolving the metal while diluting and diminishing the appearance of the metal grain giving it a silky and rich exterior finish.

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The Centenario, conceived to commemorate the 100th birthday of company founder Ferruccio Lamborghini.  The Centenario roadster is the most powerful open-top vehicle ever built by Lamborghini.

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The cool series, can be seen at audi.com.

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Photographer:  Steffen Jahn

Advertising Agency:  Brandsonspeed

Client:  Audi Annual Report

Project:  Lamborghini Centenario Roadster

Post-Production:  Zerone Personal

Location:  Paris