NEWS: Igor Panitz


Photographer IgorPanitz recently photographed two projects – a personal series “Quick and Dirty” and a campaign for BMW 5-Series launch.

Panitz recently happened upon a warehouse that is packed with outstanding classic cars. Fortunately, the owner was fine with a little photo session, so Igor and his assistant pulled out the #Sinar @sinarswiss and BAM!

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The classic cars are a 1969 De Tomaso Mangusta and a 1955 Jaguar XK140 FHC. Sometimes spontaneity is a score!

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The launch of the new BMW 5-Series was photographed by Panitz in Spain. The production included both the campaign and the entire sales literature with all deliverables. While the campaign was realized night streets, the concept of the BTL spread required ultra-graphic architectures. To distinguish between the derivatives, seven different looks were realized.

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Creative support came from Jan Grothklags, Serviceplan Hamburg, and Christian Dallmeier c/o Jung von Matt. Heiko Kircher and Florian Bayerschmidt from CoC Artwork in Munich ensured the elaborate production went smoothly, and the team was supported by Werner Dürsteler c/o Sonda Productions. Stefan Eisele and Igor Müller/Npixo as well as Rheinart were responsible for post-production.

Photographer: Igor Panitz
Advertising Agency: Jung Von Matt and Serviceplan Hamburg
Client: BMW
Post-Production: Stefan Eisele, Igor Muller and Rheinart
Location: Spain

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